Imagine being told that the way you've always thought about your career is no longer valid. That's what's happening right now in the job market. The old rules - like loyalty being rewarded and expertise guaranteeing success - just don't apply anymore. Dr. Bhaskar Das knows this all too well. He's spent decades in Indian corporate life and academia, watching the job market change in ways both big and small.

Das's latest book, You Inc., is a response to this new reality. It's a guide for anyone navigating the uncertainty of the modern job market. And it starts with a simple yet powerful idea: that you should think of yourself as a corporation. Not a startup chasing disruption, but a self-directed enterprise with a clear strategy and a willingness to adapt.

This might sound like a strange idea, but it's one that makes a lot of sense. When you think of yourself as a corporation, you start to see your skills and experience as a portfolio of products. You begin to think about how to build relationships and partnerships that will help you succeed. And you start to see your career as a journey, not a destination.

Das's book is full of practical advice and real-life stories that illustrate this approach. We meet Aarav, a Gen Z student who refuses to plan his life around one organisation. We meet Vikram, a senior executive who's wondering whether his best thinking is still relevant. And we meet Meera, a woman who's returning to the workforce after years away and discovering that the world has changed in ways both big and small.

What makes You Inc. so compelling is the way it blends philosophy with practical advice. Das writes with a conversational style that's both engaging and easy to understand. He's not afraid to tackle tough topics, but he does so in a way that's approachable and relatable.