Assam is one of the most diverse states in India, with over 30 million people from different cultures and languages. But when it comes to politics, one thing is clear: the BJP-led NDA has been in power for a long time, and many people are looking for a change. The opposition parties, led by the Congress, are banking on the anti-incumbency sentiment to defeat the ruling party.

Himanta Biswa Sarma, the current chief minister, is a key figure in the BJP's campaign. He has been a Congress MLA in the past but joined the BJP in 2015. Sarma has been a successful minister in the past and has a strong connection with the people of Assam. He is contesting from his Jalukbari stronghold in Kamrup Metropolitan district, a seat he has held since 2001.

Sarma's government has implemented several welfare schemes, including the Orunodoi scheme, which provides financial assistance to over 26 lakh women. This has created a loyal base of voters who are known as "labharthi" voters. The BJP is banking on these voters to help them win the election.

However, the opposition parties are not giving up easily. They have come together under Lok Sabha MP Gaurav Gogoi, who is the state unit chief of the Congress. Gogoi is joined by Akhil Gogoi, chief of the Raijor Dal, and Lurinjyoti Gogoi of the Assam Jatiya Parishad. They are trying to capitalize on the anti-incumbency sentiment and the issues of the Citizenship Amendment Act (CAA) and the National Register of Citizens (NRC).

The BJP has framed its position on the CAA and NRC as one of protecting indigenous identity and land. They have used controversial eviction drives against "illegal Bangladeshis" to amplify their message. But the opposition parties are not buying it and are trying to turn the tables on the BJP.