Prasar Bharati, the organization behind All India Radio and Doordarshan, has a new leader. Prasoon Joshi, a celebrated lyricist, writer, and communication expert, has taken charge as the chairman. Joshi's appointment was announced by the Union Information and Broadcasting Minister, Ashwini Vaishnaw, who expressed his congratulations and highlighted Joshi's creative legacy and cultural connect.

Joshi's appointment is seen as a significant move, especially considering the recent leadership exit. His predecessor, Navneet Kumar Sehgal, stepped down just under two years after assuming office. While the reasons behind Sehgal's resignation are not publicly disclosed, officials have indicated that his resignation has been accepted by the Information Board.

So, who is Prasoon Joshi? He's a highly respected figure in the creative industries, with a wealth of experience in films, advertising, and public campaigns. Joshi has served as the Chairperson of the Central Board of Film Certification since 2017, where he oversaw film certification processes and engaged with the industry. Prior to that, he held senior leadership roles in advertising, including CEO of McCann World Group India and Chairman of McCann World Group Asia Pacific.

As the new chairman of Prasar Bharati, Joshi is expected to bring a unique perspective to the leadership of the organization. With his extensive experience in creative industries and public communication, he's well-equipped to navigate the rapid technological transformation and evolving audience expectations in public broadcasting. Joshi's appointment is seen as a positive move, and he's being wished well for his tenure ahead.

Joshi's appointment also raises hopes for a renewed energy and fresh creative voice at Prasar Bharati. With his passion for India and his deep understanding of its culture, Joshi is expected to take the organization to new heights. As he begins his tenure, Joshi is being looked upon to bring about positive change and take Prasar Bharati to new levels of success.